When HBO Max rebranded to simply "Max," it inherited one of the most complex billing infrastructures in the streaming world. Because millions of users get Max bundled with their cell phone plan, gigabit internet, or through Amazon Prime, canceling direct through Max is often impossible.

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First: Identify Who Bills You

Go to max.com and click on your profile icon. Navigate to the Subscription section. It will specifically tell you who manages your billing (e.g., "Billed through Roku"). Use that information to follow the correct steps below.

Method 1: If Billed Through Amazon

Amazon Prime Channels

If you watch Max mostly inside the Amazon Prime Video app, your billing is locked inside Amazon's ecosystem.

  1. Go to amazon.com/video/subscriptions/manage on a computer or mobile browser.
  2. Scroll down to the Your Channels heading.
  3. Locate Max in the list and click the Cancel Channel button.
  4. Confirm the cancellation window popup.

Method 2: If Billed Through Roku

Roku Pay

If you pressed "Subscribe" using your Roku remote on your living room TV, the subscription lives inside Roku Pay.

  1. On your TV, press the Home button on the Roku remote.
  2. Hover over the Max app tile, but don't click it. Press the Star (*) button on the remote instead.
  3. Select Manage subscription.
  4. Select Turn off auto-renew.

*Note: You can also do this on your phone by logging into my.roku.com.

Method 3: If Billed Through AT&T

AT&T Wireless / Fiber

Many AT&T Unlimited wireless plans and Fiber internet packages used to throw in Max for "free." If you are now being billed for it as an add-on, it must be removed via AT&T.

  1. Sign in to your account at att.com/myatt or open the myAT&T app.
  2. Navigate to the Manage Add-ons or TV section of your service dashboard.
  3. Locate the Max/HBO Max add-on and select Remove.
⚠️ Grandfathered Plans: If your AT&T plan says Max is included "For Life," do not touch the add-on setting. Removing it could forfeit your grandfathered "free" status permanently, even if you try to add it back later.

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